The Complete Guide to Internal Podcasts

Internal podcasts have become one of the perfect ways for businesses to engage with their employees. And why not? It is a much more personalized manner. Companies now use audio to create a more accessible way to reach out to their staff members. Internal podcasts are an ideal form of communication that is easy to consume.

Internal podcasting is aiding organizations in building better ties between leaders and employees. Employees can listen to podcasts while carrying out their tasks. Thus enabling them to get updates without disturbing their workflow.

Growth Professor Studios recognizes that the most effective ways of communication are those which employees actually enjoy engaging with. This is the reason why more and more companies are now embracing internal communication podcasts, which promote openness and innovation.

What Are Internal Podcasts? How are They Helpful?

Internal podcasts are podcasts produced exclusively for employees working at a specific firm. They may remain confidential within the organization, or be shared publicly so that other people can access them.

Some of the purposes that these podcasts can serve in organizations include:

• Employee training on vital subjects and projects
• Increasing employee engagement and morale
• Promoting professional growth and education among employees
• Transmitting organizational news through a more exciting approach
• Celebrating team accomplishments and milestones

Let us face it. Not many people actually read all of their employer’s emails and memos. Forbes even mentioned that around 75% of employees do not read their company’s internal emails at all. Podcasts are a great way to learn things without being restricted to reading.

Examples of Successful Internal Podcasts to Learn From

Tell Me Why by American Airlines

Tell Me Why is a long-running podcast by American Airlines in which executives of the airline explain the reasoning behind different decisions made by the company, such as flight routes and aircraft chosen.

The podcast has already produced many seasons, answering employees’ questions and catering to aviation fans and passengers at the same time. Employees can find the video version of episodes on the company intranet, while the podcast itself is hosted on multiple platforms.

WeAreNetflix by Netflix

Another great example comes from Netflix. The internal podcast is titled WeAreNetflix. Senior Software Engineer Lyle Troxell hosts the series. It features dozens of episodes and covers various aspects of working at Netflix.

WeAreNetflix acts as a complement to Netflix’s career portal and employer branding strategies. It fosters employee engagement and acts as a form of recruitment marketing. That helps prospective candidates gain an authentic understanding of the values and corporate atmosphere.

Advantages of Developing an Internal Podcast

Greater Transparency of Company Culture

Internal podcasts are designed to offer employees more opportunities for conversation that would otherwise take place only through emails. The management team could respond to employee queries and discuss problems openly or talk about important issues.

Improved Internal Communication

Considering how overburdened employees are with constant email traffic and other distractions? Podcasts are a welcome alternative. Employees have the freedom to listen to the podcasts on their own terms.

For More Creativity and Collaboration

The involvement of employees through their stories, project, and ideas fosters collaboration among different teams. The podcast is able to highlight innovations in the business while encouraging others to collaborate and actively engage in work.

Steps for Creating an Internal Podcast? Important Points Revealed Below

The creation of your own internal podcast is not that difficult if you do it correctly. Everything mainly depends on the budget and other resources at your disposal. The organizations which have enough money can use the services of a full-service podcast production agency specializing in all aspects of show creation. These include:

• Concept development and creative process
• Content and episode preparation
• Production and recording
• Post-production and editing
• Distributing and promoting

Some basic tips which will help you create your own podcast are presented below.

Collaborate on Concept

Start with brainstorming. Discuss all the details, including show topics, target audience, release schedule, and the overall tone of your podcasts.

Choose the Right Host

Pick someone who is able to talk fluently and lead interesting conversations. Your host may be an executive, leader, HR manager, or anyone else who knows how to communicate.

Set Up Your Equipment

You do not need to go into professional-grade recording studios. Instead, a good microphone, a computer, some software, and a quiet place might be enough for you to start.

Promote the Podcast Internally

When your podcast is all done, tell people about it via communication channels that they already know, such as Slack, emails, internal company websites, Microsoft Teams, or other kinds of internal announcements.

Conclusion

Internal podcasts that will be truly beneficial for your employees are not supposed to have much corporate language but are meant to contain sincere conversations. With strategic planning and proper execution by Growth Professor Studios, you’ll be able to create a unique internal podcast for your brand and its target audience.

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